The Top 10 Selling RV Manufacturing Brands in America 

In the past twelve months, there were more than 800 different RV brands—built by more than 280 manufacturers—registered to customers in the United States. Yowsa! To make it even more confusing, in many cases, there are hundreds of different models under a single manufacturing brand! Welp, it will be a lot of work, but at Bish’s RV, we are on a mission to help you understand how to navigate this.  

Bish’s RV has been in the RV industry for over 20 years and, while we don’t manufacture any RVs, we sell nearly every RV constructed. We have found that each manufacturer offers unique differences and advantages. Navigating these differences as a dealer can be difficult and overwhelming, so we can only imagine the challenge you face as a customer trying to narrow it down. 

Our experience in the RV industry led us to create this “Top 10 Selling Manufacturing RV Brands in America” list for your consideration. The number of RVs a brand sells is not the only consideration, but today’s top selling brands are usually in the top for good reasons. We won’t explore all of those reasons here now, but stay tuned! 

Here we’ll rank each manufacturer based on annual retail registration of RVs in the continental United States. * In this article, we provide an overview of the manufacturers who have had the most retail customers register a particular manufacturer’s brand of RV in the past twelve months.  

The Top 10 Highest Selling RV Manufacturers 

1. Forest River

  • RVs sold over 12 months: 95,996
  • Parent Company: Forest River Inc. (Berkshire Hathaway)   
    • In 2005, Forest River Inc. was purchased by Berkshire Hathaway
  • Founded in 1996 by Peter Liegl (current CEO) 
    • In 1996, Peter Liegl had a vision. He foresaw an RV company dedicated to helping people experience the joy of the outdoors by building better recreational vehicles. Today, Forest River has grown to become one of the largest RV manufacturers in North America—producing class A and C motorhomes, travel trailers, fifth wheels, toy haulers, camping trailers and destination trailers. From the new family just starting out in the world of RVing to the experienced full-timer, Forest River offers something for everyone. 
  • Current Number of Brands: 38 
    • Cherokee, Salem, Rockwood, Wildwood, Flagstaff, RPod, XLR, Sabre, Vibe, Surveyor, Cedar Creek, Vengeance, Sun Seeker, Sandpiper, Stealth, Ozark, Impression, Riverstone, Forester, Ibex, Aurora, Georgetown, FR3, Wildcat, Shockwave, Sandstone, Cardinal, Work and Play, Berkshire, Solera, Independence trail, Qualridge, Summit, Real-Lite, Cabin, Sonoma, Charleston

2. Keystone RV

  • RVs sold over 12 months: 45,720
  • Parent Company: THOR 
    • Keystone RV was purchased by THOR in 2001
  • Founded in 1996 by Cole Davis 
    • When Cole Davis founded Keystone RV in 1996 his vision was clear: to build quality RVs loaded with features and provide exceptional value to owners. To accomplish his goal, Cole would recruit and build a strong team, focus on keeping overhead low, and empower the people closest to the customer to make decisions. Today, Keystone RV Company is the #1 manufacturer of towable RVs in North America with more than a million owners, 5,000 team members and over a million square feet of manufacturing in Goshen, Indiana and Pendleton, Oregon. Although a lot has changed, Cole’s wisdom still guides Keystone RV. Their goal is to surprise and delight owners at each and every touchpoint, providing them with the information, quality, and assurance they need to move in the direction of their dreams – to CAMP BETTER™”
  • Current Number of Brands: 13 
    • Cougar, Springdale, Hideout, Montana, Bullet, Passport, Outback, Alpine, Sprinter, Fuzion, Raptor, Arcadia, Laredo 

3. Grand Design RV

  • RVs sold over 12 months: 34,347
  • Parent Company: Winnebago 
    • Grand Design was purchased by Winnebago in 2016
  • Founded in 2012 by Ron Fenech, Bill Fenech and Don Clark (current CEO) 
    • “In 2012, we started with a blank canvas to pursue that better way, a different way, than what had been done before. A company whose culture requires a long-term, personal connection with our customers, employees, and dealers—that company is Grand Design RV. Our business model of doing the right thing has led us to unparalleled years of growth. At Grand Design our goal is simple – continue leading the industry with quality products while improving the customer’s RV experience before, during and after the sale. We strive for nothing less than customers for life and we would be honored to personally welcome you to the Grand Design RV family!”
  • Current Number of Brands: 5 
    • Imagine, Reflection, Transcend, Momentum, Solitude 

4. Jayco Inc.

  • RVs sold over 12 months: 28,843
  • Parent Company: THOR 
    • Jayco was purchased by THOR in 2016
  • Founded in 1968 
    • “Since 1968, when our founder, Lloyd Bontrager, created his innovative lifter system for pop-up campers, we’ve set out to make it easier and safer for families to have fun together. We do it by building motorhomes, travel trailers, toy haulers and fifth wheels in Middlebury, Indiana, that allow you to take control of your travel without the stress. Jayco’s success is rooted in the industry’s best warranty, a history of innovation and dealer and customer satisfaction”
  • Current Number of Brands: 20 
    • Jay Flight, Jay Feather, Eagle, White Hawk, North Point, Pinnacle, Greyhawk, Redhawk, Precept, Seneca, Alante, Melbourne, Swift, Terrain, Seismic, Octane, Embark, Hummingbird, Solstice, Talon

5. Dutchmen

  • RVs sold over 12 months: 21,918
  • Parent Company: THOR 
    • Dutchmen was purchased by THOR in 1991
  • Founded in 1988 
    • “Dutchmen is a manufacturer of RVs based in Goshen, Indiana. It was founded in 1988 by Dave Hoefer, Glen M. Sylvester, and Larry Schrock and became the second-largest manufacturer of travel trailers and fifth wheels in the United States by 1990.”
  • Current Number of Brands: 13 
    • Coleman, Aspen Trail, Kodiak, Astoria, Voltage, Atlas, Colorado, Yukon, Aerolite, Denali, Endurance, Rubicon, T@B

6. Heartland RV

  • RVs sold over 12 months: 17,850
  • Parent Company: THOR 
    • Heartland RV was purchased by THOR in 2003
  • Founded in 2003 
    • Heartland RV was founded in December 2003 by a group of RV industry veterans led by Brian Brady, formerly President and CEO of Damon Corp. The company started production in March 2004 with a 5th wheel under the Landmark brand name which was introduced in December 2004 at the Louisville Show. Landmark was introduced with industry first features such as a Universal Docking Center (UDC), Texas-sized unobstructed pass-through storage, and a patent pending front cap design for an 88 degree turn with a short box truck. The first Landmark floorplan was the Golden Gate model (a 36’ 3-slide unit). The founding partners that joined Brady were Tim Hoffman, VP of Sales; Douglas Lantz, VP Administration; John Rhymer, VP of Engineering; Scott Tuttle, VP of Marketing and Dealer Services.”
  • Current Number of Brands: 15 
    • Pioneer, Mallard, North Trail, Prowler, Trail Runner, Cyclone, Sundance, Fuel, Bighorn, Milestone, Elkridge, Road Warrior, Big Country, Landmark, Lithium 

7. Coachmen

  • RVs sold over 12 months: 15,556
  • Parent Company: Forest River Inc. (Berkshire Hathaway) 
    • Coachmen RV was purchased by Forest River Inc. in 2008
  • Founded in 1964 
    • “Coachmen RV is built upon a simple principle… ‘Dedicated to the enrichment of your life.’ By providing you with long term value through all that we do, our focus is on providing a product with superior value and backing it through superior service and support. Once you become a Coachmen owner, we are committed to enhancing your Coachmen RV ownership and lifestyle experience… creating friends for life and memories that will last a lifetime. At Coachmen you will find a rich history of commitment from our Team Members. This commitment extends to our owners and the pride we have for our brand. The close relationship that we share with our owners and our dealers is a quality that others have been trying to mimic over our 59-year history. Our goals and principles remain well in focus.”
  • Current Number of Brands: 21 
    • Catalina, Freedom Express, Apex, Viking, Chaparral, Spirit, Leprechaun, Cross Trail, Freelander, Nova, Brookstone, Beyond, Adrenaline, Galleria, Prism, Pursuit, Mirada, Encore, Sportscoach, Cross Trek, Concord 

8. Thor Motor Coach

  • RVs sold over 12 months: 13,187 
  • Parent Company: THOR 
    • Fourwinds RV and Damon Motorcoach were consolidated into one brand “Thor Motor Coach in 2010. Fourwinds RV was purchased by THOR in 1992 and Damon Motorcoach was purchased by THOR in 2003. 
  • Founded in 2010 
    • “Thor Motor Coach, the #1 Motorhome Brand in North America, producing 1 out of every 4 motorhomes sold each year. Formed in 2010 as a strategic merger of Damon Motor Coach and Four Winds International, we build many of the world’s most recognized motorhomes. As an industry leader in introducing cutting-­edge innovations, we offer a wide range of styles, sizes, floor plans, and features – delivering coaches that fit every customer’s lifestyle and budget.”
  • Current Number of Brands: 31 
    • Four Winds, Chateau, Sequence, Tellaro, Quantum, Rize, Magnitude, Scope, ACE, Tranquility, Sanctuary, Omni, Hurricane, Windsport, Delano, Miramar, Gemini, Compass, Outlaw, Tiburon, Challenger, Vegas, Palazzo, Axis, Aria, Venetian, Pasadena, Tuscany, Inception, Resonate, Synergy 

9. Palomino

  • RVs sold over 12 months: 8,925
  • Parent Company: Forest River Inc. (Berkshire Hathaway) 
    • Palomino RV (Vanguard Industries) was purchased by Forest River in 2002
  • Founded in 1968 
    • “Since 1968 our goal has been simple: build quality RVs that provide the best value in the marketplace. …The premier full line RV manufacturer in the industry today! From Truck Campers to luxury Fifth Wheels and everything in between, Palomino RV has a model to fit your needs.”
  • Current Number of Brands: 7 
    • Puma, Columbus, Palomino, Backpack, Solaire, Real-Lite, Rogue 

10. Winnebago

  • RVs sold over 12 months: 8,117
  • Parent Company: Winnebago Ind.
  • Founded in 1958 
    • “We respect our roots and legacy of success; we do not rest on them. We work to understand our customers’ unmet needs and develop an experience that creates lifelong advocates. Our employees are driven and caring. We strive to develop the best talent possible and enable a culture of servant leadership. We embrace thoughtful change in order to deliver market leadership as well as superior profitability. We will work strategically with our channel partners to help them succeed. We will continue to build respected brands that will be among our greatest assets. In every part of our company, we relentlessly pursue continuous improvement and enhanced productivity, driving out waste, and creating meaningful strategic differentiation.”
  • Current Number of Brands: 19 
    • Solis, Travato, Revel, View, EKKO, Navion, Minnie Winnie, Adventurer, Vista, ERA, Boldt, Forza, Sunstar, Spirit, Roam, Inspire, Vita, Porto, Horizon 

Which Manufacturer is Best for You?  

This list is not a comprehensive overview of all the RV manufacturers in the United States. However, it should provide you with a reasonable, unbiased starting point to help you make the best RV buying decision for yourself and your family.

Everything here has been sourced directly from each manufacturer’s publicly available websites, public state registration data, and other records.  

If you see any errors or inaccuracies, please reach out to us so we can correct them. If you believe your RV manufacturing company should have a place on this list, please reach out to us about that as well! 

At Bish’s RV, we offer a full line up of travel trailers, tent campers, fifth wheels, toy haulers, Gas and Diesel, class A motorhomes, class B motorhomes, and class C motorhomes. We currently offer options from every one of the top 10 manufacturing companies. 

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Reach out to one of our RV Outfitters for guidance through the selection process.

*This data is compiled by Statistical Surveys out of Grand Rapids, MI. They are “the most trusted market share data resource” in the RV industry. Each month, they compile registration data provided to them from each state’s DMV. 

Happy Trails!

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