RV Industry Update: July 2025 New & Used Sales Trends

Last Update: 07/01/2025

Rows of New RVs at RV Dealer lot

It’s July 2025, and new RV sales continue their slow decline — but what’s happening in the used RV market might surprise you.

At Bish’s, we keep a close eye on RV trends so we know what to stock and how to help you make the right move.

No sales pitch — just real info to help you understand what’s going on and how it could impact your next RV decision.

In this update, we’ll break down the latest numbers and show how the shift in sales could work to your advantage.


Thinking about upgrading your RV? It might be a good time — especially if you’ve got a trade-in. We’re offering a little extra this month to help make the move easier.

link to find out how much your RV trade is worth
Trade in and Trade up- Sales Promo
Get $500 extra for a Travel Trailer
Get $1000 extra for a 5th Wheel
Offer ends July 31, 2025

New RV Sales

Grand Design Lineage 25TK Class C Motorhome

The Grand Design Lineage 25TK Class C camper is one of the hottest-selling motorhomes this summer.

When we talk about new RV sales, we’re not just guessing based on what we see at our stores.

We use data from Statistical Surveys, Inc., which tracks actual RV registrations — meaning these are real purchases made by real people, not just shipments to dealers.

It’s one of the best ways to get a clear picture of what’s really happening in the market.

Because of reporting lag, even though this is our July update, the latest numbers reflect sales through April.

This gives us a solid look at the first four months of 2025 —and helps us spot where things might be headed next.

Are New RV Sales Down in 2025?

Yes—RV sales through April are down about 6.6% compared to the same time last year. That dip continues the slow cooling of the market we’ve seen since the post-pandemic buying rush.

After the post-pandemic frenzy, the new-RV market is shifting into something more balanced.

Today’s RV shoppers are more cautious— and higher interest rates and softer trade values keep many families in their current campers longer.

On top of this, RV dealers are juggling more inventory than they’d planned, thanks to some aggressive ordering on their part earlier in the year.

Infographic- New Retail RV Registrations- RV sales are down 6.6% compared to this time last year
  • New RV Sales are DOWN!USA Retail registrations are down roughly 6.6% year-over-year—about 97,600 units sold through April versus 104,610 in the same period last year.

  • Dealer Inventory moved the opposite direction—up nearly 5.3% year-to-date. (161,373 units) as many dealers front-loaded orders to get ahead of potential tariffs and supply hiccups. rvia.org
    • Towable Camper Shipments rose by 6.7% compared to last year.
    • Motorhome shipments dropped by -6.1%
    • Total Shipments were up 5.3% 2025 vs 2024
Shipment Data for May 2025- New RV shipments
  • This mismatch means growing lot-age inventory. More 2024 and early-2025 models are sitting longer, pushing dealers to sweeten prices or boost trade allowances to clear space for 2026 stock.
    (Find out Why Aged RV Inventory may be the best deal on the lot.)

  • Looking ahead, expect manufacturers to trim production in the back half of the year while dealers lean on promotions—and possibly extend model-year crossover incentives into fall.
    For buyers, late summer and early autumn could be the sweet spot to negotiate on a new camper without the “boom-era” competition.
    (Dealer Inside Tip: The Best Times of Year to Buy an RV.)

RV Industry Update: Josh the RV Nerd breaks down the latest RV News and Summer Travel trends.

What does the 2025–2026 model year transition mean for buyers?

It means opportunity. Some manufacturers have rolled out their 2026 models, while others are still producing 2025 units or clearing out remaining 2024s.

This crossover creates price pressure — and potential savings.

RVIA (RV Industry Association) recommends manufacturers transition to the new model year between June 1 and June 30.

Some brands were ready right on time; others are phasing in slowly due to leftover parts or delayed updates.

This creates a mix of inventory on dealer lots — some “new” units with older specs, and some genuine upgrades with the 2026 badge.

Exterior of Z 3420 5th wheel

The 2026 Brinkley RV Model Z 3420 is a new 5th wheel — no previous-year versions.

New RVs — Without Paying the “New” Price

  • Aged inventory leads to deals. Dealers are motivated to clear out 2024 and early-2025 models.
  • Not all 2026 models are true redesigns. In some cases, the updates are mostly graphics or trim. In those cases, a discounted 2025 may be the better buy.
  • Late summer through early fall is prime time to shop for leftovers—especially if you’re open to flexible trim levels or floorplans.
infographic Just arrived RVs versus Aged but new RVs
Just arrived pay full price
Aged Inventory don't pay full price

Dealer Inside Tip: If you’re looking for value, this inventory overlap could be your best shot at getting a new RV for a price that feels like a win. Be sure to read: Get a New RV — Without Paying the New Price.


Used RV Sales

While new RV sales have taken a dip this year, the used market is showing signs of strength. Dealers are offloading more used units at auction, and peer-to-peer sales are way up — indicating continued demand from buyers looking for lower prices and more flexible financing options.

If you’ve been thinking about selling your RV, this could be a good time. Clean, well-maintained used RVs are in demand, especially as many buyers look for alternatives to high new-unit prices and interest rates.

Up next, I’ll break down what’s happening in the used RV market and what it could mean for you if you’re buying, selling, or trading in.

Jump to Sound Clip Transcript

Is the used RV market stronger than the new market in 2025?

Yes — and it’s becoming a major pillar of the RV industry. While new RV sales are down, the used market is showing signs of stability and may even be the key driver in the months ahead.

We’re seeing more dealers focus on used inventory as a way to meet buyers where they are.

With tighter budgets, higher interest rates, and hesitation around new RV pricing, many shoppers are turning to used units as a lower-risk, more affordable way to get into camping or make a switch.

At the same time, dealers are sitting on a backlog of trade-ins from the early-year RV shows and are sending more of those to auction to keep their lots lean.

Josh the RV Nerd shows you 10 RED Flags to look out for when shopping for a Used RV.

Used RV Sales at a Glance

Infographic- Used Towable auction sales up 13%
  • Used towable RVs at auction are up 13% compared to previous months, as dealers move inventory to make room for new 2026 arrivals.

  • Private RV sales are up 111% year-over-year, as more owners skip trade-ins and sell directly to buyers for better value.
Infographic- Private RV sales up 111%
  • With steady interest and plenty of supply, used RV pricing is expected to remain flat through the rest of the summer.

Strong used RV sales means sellers may benefit from consistent demand, especially if they’re willing to price realistically or sell privately.


With the strong demand for Used RVs, dealers are looking for Used Inventory.
Now is a great time to trade in and trade up your RV.

link to find out how much your RV trade is worth

Trade in and Trade up- Sales Promo
Get $500 extra for a Travel Trailer
Get $1000 extra for a 5th Wheel
Offer ends July 31, 2025

Why are more people buying used RVs in 2025?

Because used RVs offer lower prices, less risk, and more flexibility—especially in a market where interest rates are high and trade-in values are low.

Many buyers who jumped into the RV lifestyle during the boom are now looking to downsize, upgrade, or simply get out—creating a steady supply of well-maintained used units.

At the same time, first-time buyers are being cautious. With the cost of borrowing up and new RV prices still elevated, a used RV just makes more financial sense for a lot of families.

couple in a canoe on lake with RVs in background

RVs give you the freedom to do what you love — with the ones you love.

Here’s what’s driving the shift:

  • Affordability: Used RVs often cost thousands less than comparable new models—and usually come with fewer surprise fees.

  • Lower risk: If you’re not sure you’ll camp forever, buying used lets you test the waters without diving in too deep.

  • Easier financing: Smaller loan amounts make it easier to get approved or reduce monthly payments.

  • Depreciation protection: New RVs lose value quickly; with used, that drop has mostly already happened.

For many buyers in 2025, the used market isn’t a compromise — it’s the better deal.


If you’re curious what’s out there in the used market, take a look at what’s available near you.

It might help you get a better sense of pricing, floorplans, or even what your current RV might be worth.

see used travel trailers
see used 5th wheels
see used motorhomes

What to Expect in the Second Half of 2025

aerial view of RV park and sales lot- Bish's RV Junction City, OR

Bish’s RV: Junction City, Oregon

The RV industry is shifting gears. With new sales slowing and the used market holding steady, the rest of 2025 will likely focus more on inventory management and helping buyers find the right fit in a more cautious market.

You’ll probably see more discounts on leftover new models, stable pricing on used RVs, and continued interest from buyers who want quality without overextending their budget.

At Bish’s RV, we stay on top of these trends so we can give you real advice — not hype. Our goal is to make sure you have all the info you need when you’re ready to make your move.

We’re always here if you have questions, want help evaluating your trade, or just want to know what’s out there.

Next Steps for Buying or Selling an RV

Check out our in-stock new and used RVs to see what deals are out there.

see new campers now
see used campers now

See if now’s the right time to trade in—get a free trade evaluation.

link to find out how much your RV trade is worth

Have questions or need a second opinion? Our outfitters are here to help you figure out what fits—no pressure, just real answers.

Talk to an RV Outfitter

Transcript: Used RV Trends in 2025 (Sound Clip)

More RV buyers are going used in 2025—and for good reason. With new RV prices still high because manufacturing costs, materials, and interest rates haven’t come back down. That’s putting pressure on buyers, and more of them are turning to used RVs for better value.

On the flip side, if you’re looking to sell, consignment or private sale might be a smart way to get more than a basic trade-in would offer. It’s a good time to explore your options—especially before summer wraps up.


Frequently Asked Questions

Why are RV sales down in 2025?

RV sales have slowed as the post-pandemic buying wave levels off. Higher interest rates, inflation, and lower trade-in values are keeping some buyers on the sidelines.

Are RV prices going down?

Not really—especially on new RVs. Manufacturing costs, labor, and financing rates remain high, which keeps prices elevated. However, many dealers are offering discounts on leftover 2024 and 2025 models.

Why are more people buying used RVs?

Used RVs offer lower prices, smaller loans, and less financial risk. With high new-RV costs, many buyers see used models as the smarter way to get started or upgrade.

Is now a good time to trade in my RV?

It can be. If you’ve got a clean, well-maintained RV, there’s still strong demand—especially with more buyers shopping used. Some dealers (like Bish’s) are also offering trade-in bonuses this summer.

What’s the benefit of selling my RV on consignment?

Consignment lets you list your RV on a dealer’s lot without trading it in. The dealer handles marketing and sales, and you typically get more than you’d get from a straight trade-in.

Greg Long Bish's RV

Greg Long

Bish’s RV Content Manager


With over 10 years in the RV industry, Greg combines firsthand dealership experience with a passion for helping people find the right RV for their adventures. He’s walked thousands of campers, talked with real buyers, and believes the best RV advice should be clear, honest, and fun.

Amateur adventurer; professional dreamer.
aka: The Bish-Blog-Guy